From the category archives:

:: branding ::

Not Feeling So Lucky

Today, I got an email encouraging me to follow Lucky on Twitter. But why would I want to? They don’t provide a very compelling reason.

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The Perfect Story

Great stories aren’t great because of their telling. They’re great because of what they don’t tell. Or wait to tell later.
Such stories have a focal point based on principles. The principles are displayed in the values and message of a story. When you stick to your principles, there’s no need to go into a lot [...]

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MC Hammer on Social Media

MC Hammer says it all about social media in 2 and a half minutes. And says it perfectly.
Great, GREAT video from pblackshaw:
While attending Snowcial (a relatively new conference that fuses social media and snow sports), I had a chance to interview the superb kickoff speaker, none other than MC Hammer. A social media maven since [...]

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Coca-Cola’s New Social Media Policy

Here’s a corporate giant (non-tech) with a social media policy that actually seems to make sense.
(Via Digital Buzz, interview by Andy Sernovitz.)

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On Branding

Branding is very simple.
Branding is knowing who you (the brand) are and how you relate to your (market) environment/s.
Then, it comes down to communicating clearly. In an engaging manner. Consistently.
If you think about it, it’s really just two very simple things. See, do.
But the doing part gets sooooo screwed up sometimes.
And some people can’t see [...]

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Everything You Ever Wanted to Know about Marketing OR How to Market Anything in 2010

It’s really not that hard, right? You hear people say it all the time. Have a great product. Communicate it clearly.
Simple, right? But all these things get in the way. People. Ideas. Desires. Expectations.
How do you prioritize? How do you figure out what story you need to tell?
Well, I suggest starting with this video. I [...]

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Evian :: Live Young

This video is many things. A bit freaky. Funny. Definitely interesting with the treatment and concept they used. Most of all, it executes on Evian’s ‘Live Young’ tagline (featured at the end of the clip) in an almost perfect way.
How a consumer responds to the weird dancing baby thing will differ from person to person. [...]

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Screw Your Customers. Screw Your Clients. Screw Yourself.

So, what’s the right thing to do? Work to create a great product or service. Then tell the story of why that product or service is better than others like it. Or, even better, why there are no others like it. Be honest. That way people can hear and respond to the story. If you can’t tell that story, find people that can.

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New ‘Going Google’ Campaign

It’s funny to me when I hear Bing ads on the radio. Sort of anachronistic, no?
Adding to the traditional media battle of the interweb juggernauts, Google is fighting for more of the Microsoft Office crowd. With billboards.
Billboards? Yes, billboards.
The (lasting) power of the campaign may ultimately derive from videos they will surely make of the [...]

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Jasmine Tries out for The Next Food Network Star

Today, Jasmine tried out for The Next Food Network Star.

There was a 12-page application that she asked me to help her with. The questions sought to get a sense of who the person was, more than they worked to gleen insight about cooking experience and skills. Signature dishes, what ingredient would you be, what makes [...]

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Cadbury’s Crazy Eyebrows Ad

Glass and a Half Full Productions knows how to get my attention. Odd and interesting. Makes you stop and watch. Funny. Makes you want to share.

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United Breaks Guitars

Hi. Welcome to business in the age of the communications convergence. When it’s easy for consumers to observe brands and voice their complaints.
Sometimes those complaints are valid and expressed by some very talented individuals.
So sit back, relax, and enjoy your flight.

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