Screw Your Customers. Screw Your Clients. Screw Yourself.

There’s entirely too much of this going on in the world.

Sure, this example focuses on wine, but it could just as easily apply to microchips, cars, advertising and marketing services, patients, or…well just about anything. And everything.

Slap your brand on some garbage. Then sell it to people — because they’re stupid enough to buy it. And hey, if they’re dumb enough to buy it, then they’re dumb enough to deserve it.

Right?

No.

It’s not right.

So, what’s the right thing to do? Work to create a great product or service. Then tell the story of why that product or service is better than others like it. Or, even better, why there are no others like it. Be honest. That way people can hear and respond to the story. If you can’t tell that story, find people that can.

Mix in equal parts hard work and dumb luck and you have the perfect recipe for successfully increasing your sales volume.

If you continue to screw people, that’s your choice. But just remember, in this day and age, the interwebnets is always on.

We can see the little man behind the curtain pretending to be the Wizard. If you keep screwing people over, the word will get out.

And you’ll be left screwing yourself.

(Via Must Love Wine)