Posts tagged as:

advertising

IMAX :: WTF

So, I was just talking to a buddy about the new Star Trek flick. He saw it last night, and, like others I know, gave it rave reviews.
But then he told me about this IMAX nonsense that Aziz Ansari blogged about today. Apparently the IMAX brand name has been licensed for use on fancy [...]

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Sprint: Anthem

I mostly hate commercials. I don’t hate them so much as my brain just actually turns off when they come on. I can stare at the TV and still not see them. It’s an evolved survival tactic, developed as a response to so many of them being so bad at what they’re attempting to do, [...]

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Stella Artois: Dial Hard

Via Creativity:
Mother and Stella re-do contemporary cinema hits in the style of French New Wave.
Love it. Draw the audience in with humor, intelligence, art, and a great concept. Product placement comes second. Brilliant editing.
Here Inspector MeQlain battles wits with Simone says. More at smoothoriginals.com.

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Telling stories, telling lies

Stories are everywhere.
We’re all naturally interested in stories. We connect with them, learn from them, and share them. Whether in word, song, or video, stories are the substance that ignite the social spread of viral memes–interactive or otherwise.
And whether you’re branding a product, writing a screenplay, or designing a website, you’re telling a story. If [...]

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Tidal Communications

All things ebb and flow.
So does communication. Communication is a flow of energy and information between two or more parties. Just like a pebble dropped in the proverbial pond, all communication involves a transmission. And, depending on what your transmission encounters along its path, your waves of communication may grow larger or dissipate and disappear.
Today, [...]

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Seth Godin :: Talks about social networking for small biz

Non-embeddable, sadly, but here’s the link to the TwitPwr video of Seth Godin talking about the ‘giant cocktail party’ of social networking.
It succeeds in reinforcing the face that the most important thing you have in your life is relationships. Whether those relationships are with family, a lover, a client, a coworker, or someone who started [...]

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Gary Vaynerchuck on Getting Advertising for Your Blog

OMG does Gary crack me up. I guess I first heard of his Wine Library TV video blog about 6-8 months ago. Sorry, Gary, but I didn’t get too into it since my women works in the wine/food industry–so I’m already hearing about wine tasting all the time. Not that there’s anything wrong with that!
But [...]

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Toyota: When Media Buys Go Bad, OR, Getting Slayed by Zero

Okay. Remember last year when you couldn’t get through any televised sporting event without being endlessly subjected to multiple redundancies of John Mellencamp singing “Our Country” over images of big old Chevy trucks? And the backlash that ensued?
I like to think Toyota is smarter than GM. Because they’ve adopted a fuel-efficient future. And because I [...]

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Obama: Innovative Advertising

Politics aside, Obama and his entire camp are messaging geniuses.
After buying a 30-minute block of prime time coverage, that wasn’t enough for Obama. Leaving nothing to chance and no stone unturned in the hunt for more votes, the Obama camp is reaching out to specific demographics by embedded advertising in video games.
As a brand, this [...]

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Guinness

Here’s a brand with huge loyalty that keeps churning out great ads, thanks to Irish International BBDO. Here’s their new fridge magnet ad:
Of course, here’s my favorite Guinness commercial of all time (no, it’s not that one):

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On Common Ground with Microsoft

Yesterday, AdAge.com published an article about hiphop rapper extraordinaire Common teaming up with Microsoft to promote Zune. Common talks about the way in which rap artists have warmed up to working with brands, even though corporations were viewed as an evil part of the establishment when hiphop was being born.
What’s changed? Common talks about Microsoft [...]

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Another Hot Diesel Ad: This One for Women Only

This ad is sexy, classy, timeless. Haunting imagery and gorgeous sequencing make you want to go to Paris, or someplace, anyplace, where such sensuality can echo through your night.
Personally, I think this ad is so much hotter than the xXx Diesel spot. And does more to build the brand as something to be adored and [...]

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